GLOBAL PET INNOVATION · AUSTRALIAN DISTRIBUTION
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Australian Pet Specialists · Since 2016

Pet products we believe in, placed with the right Australian retailers.

Urban Pet Products is an Australian pet distributor. We know the category, we pick products we'd happily use for our own pets, and we help specialty, lifestyle and online retailers stock them well. From the Litter-Robot™ to our own Cat Evolution range.

Australian retailers

Open a trade account and stock the brands customers are already asking for. 30-day terms. No minimum first order. Sample stock available.

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International brands

Bring your range to Australia through one partner who knows the category and the retailers it suits. We start considered, prove it sells, and grow from there.

Distribute in Australia

Working with independent pet specialty, lifestyle and online retailers around Australia.

Featured · From the Range
The Litter-Robot™ 4 by Whisker
Automated Cat Care
From the range

What we're stocking right now.

A few of the products moving through UPP at the moment. We keep the range tight. We only take on products we'd put in front of our own pets, and that we know retailers can actually sell.

01 · The Story

We're hands-on, not a warehouse.

Australian cat ownership has grown from 27% to 34% of households since 2019. Pet owners are spending more, and they want pet products that match the standard of everything else in the home. Better made. Better designed. Easier to live with.

A lot of the bigger distributors are built around food and commodity lines. The better-made, better-designed products often had no easy way onto Australian shelves.

Why UPP

We keep the range tight.

01

We choose, we don't just list.

Every product earns its place. If we wouldn't use it for our own pets, we don't stock it.

02

We sell direct too.

We run our own pet storefronts. What our customers actually buy tells us what to recommend to retailers. Less guesswork.

03

Hands-on, not hands-off.

We focus on the product and on helping your team sell it. Logistics is the means, not the point.

04

In it for the long run.

We work with retailers and brand partners we want to keep for years, not for a season.

What we focus on

Three things we know well.

The categories we understand best.

01

Premium Cat Care

Quality cat litter, food and everyday essentials – including our own Cat Evolution range. The repeat-purchase products that keep customers coming back, and that we know inside out.

Cat Evolution · Premium Litter · Premium Food
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02

Automated Cat Care

Litter-Robot™, smart feeders, water fountains. Led by the Litter-Robot™, which we've distributed in Australia for over ten years. A growing part of the market with margins that reward the shelf space.

Whisker · PetWant · XCHO
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03

Smart Feeding & Hydration

PetWant and XCHO feeders and fountains. Everyday-care products that earn repeat purchases and sit well next to the rest of the kitchen.

PetWant · XCHO
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Work with UPP

Two ways into the range.

For Australian Retailers

Open a trade account.

Stock pet products chosen for Australian retail. A discovery call, a range built to suit your store, onboarding support, and ongoing product education.

Open a Trade Account
For International Brand Partners

Distribute in Australia.

Bring your brand to Australia through one partner who knows the category and the retailers it suits. One conversation, one relationship, and a sensible plan to grow.

Considered placement · Category expertise · Genuine brand stewardship

Distribute in Australia
Let's talk

Ready to build a better range?

Stocking your shelves or bringing your brand to Australia, the conversation starts the same way.