We're hands-on, not a warehouse.
Australian cat ownership has grown from 27% to 34% of households since 2019. Pet owners are spending more, and they want pet products that match the standard of everything else in the home. Better made. Better designed. Easier to live with.
A lot of the bigger distributors are built around food and commodity lines. The better-made, better-designed products often had no easy way onto Australian shelves.