GLOBAL PET INNOVATION · AUSTRALIAN DISTRIBUTION
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The Range

The UPP range, by category.

Featured products from the UPP range, organised by category. Every piece is stocked through Australian retailers. Trade buyers can request the full wholesale catalogue at any point.

Category 01

Automated Cat Care.

Led by the Litter-Robot™, supported by smart feeders, UV hydration, and connected devices. The product we're best known for, and a growing part of the Australian pet market.

Whisker · Anchor
Litter-Robot™ 4

The flagship automated, self-cleaning litter box for cats. The product we're best known for. UPP is the sole Australian distributor.

Available in Black or White
Whisker
Litter-Robot™ 3 Connect

The connected version of the third-generation Litter-Robot™. Wi-Fi enabled, app-controlled, lower price point. Volume favourite.

Available in Beige or Grey
Whisker
Litter-Robot™ 3 Open Air

The original Litter-Robot™. Self-cleaning, mechanical, no Wi-Fi. The entry point to automated cat care.

Category 02

Premium Cat Care.

Quality cat food and cat litter. The everyday essentials that fit a well-considered Australian pet shelf, and reward retailers with the repeat purchase that lives at the consumables end of the category.

Premium Food
Signature 7 Premium Food

A considered cat food range built for Australian pet retail. Quality formulation, considered packaging, and a margin profile that rewards the shelf space.

Multiple SKUs available
Premium Litter
Premium Cat Litter

A quality litter range. Clay clumping and plant-based options. Repeat-purchase product with strong basket economics for retailers.

Multiple formats available
Category 03

Smart Feeding and Hydration.

Everyday-care feeders and fountains. Repeat purchase lives here, and so does the link between good pet products and the rest of the kitchen.

PetWant
Auto Pet Feeder with Camera (F17-C)

App-controlled feeder with built-in camera. Premium spec.

PetWant
6-Meal Wet & Dry Feeder (F13-WIFI)

Six-meal automatic feeder, Wi-Fi connected. Suitable for wet and dry food.

XCHO
Smart Water Fountain

UV-sterilisation pet water fountain. Clean, fresh water with a considered design.

PetWant
UV Water Fountain (W2-UV)

UV-sterilisation water fountain. The volume hydration product.

PetWant
Ceramic Water Fountain (PWC-101)

Ceramic-finish water fountain. Premium hydration.

Category 04 · UPP Own-Brand

Cat Evolution. Our own cat care range.

Cat Evolution is UPP's own-brand cat care range. Chosen, sourced, and packaged for the Australian market. Sold direct through our consumer storefront and available wholesale to qualified retailers.

Cat Evolution
Premium Clumping Cat Litter

2 x 9kg bags. The flagship clay clumping litter.

Cat Evolution
Tofu + Activated Carbon Litter

4 x 6L bags. Plant-based, biodegradable, odour-controlled.

Cat Evolution
Smart Pet Feeder (FX801)

UPP own-brand automatic feeder.

Cat Evolution
Pet Water Fountain (WA01-0)

UPP own-brand water fountain.

Cat Evolution
Litter Mat

Available in Dark Grey or Beige.

Two ways into the range

Trade buyers and brand partners.

For Australian Retailers

Ready to stock the range?

Open a trade account and we'll build a range to suit your channel. Discovery call, range planning, onboarding support, and ongoing product education.

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For International Brand Partners

Want your product in this range?

If you make good pet products and you're looking at the Australian market, the UPP range is somewhere your products can sit alongside well-chosen company.

Considered placement · Category expertise · Genuine brand stewardship

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Let's talk

The full catalogue is one conversation away.

Trade buyers receive the full wholesale catalogue, margin profile, and channel-specific recommendations after the first call.