Open a trade account with UPP and stock pet products chosen for Australian retail. Independent pet specialty, lifestyle retail, and online. We build a range that fits the store.
Partnership Program
Two ways to work with UPP.
UPP runs one partnership program with two tracks. One for Australian retailers who want to stock the range. One for international brands who want to bring their products to Australia. Both are built on the same foundation: a tight range, real category knowledge, and partners we choose to work with for years.
For Australian Retailers
Stock the products customers are asking for.
Who we work with
Retailers who win on a good range, not a big one.
01
Specialty pet retailers
Independent and chain pet specialty wanting to lift the better end of the range. Brands many competitors don't carry. Margin that rewards the shelf space.
02
Lifestyle and design retail
Homewares, furniture, and lifestyle retailers adding pet as a category. Well-chosen pieces that fit the rest of the store.
03
Online and marketplace
Online retailers and marketplaces wanting depth in cat care and well-designed pet products. Channel-specific range planning. Sensible terms.
What's included
What a UPP trade account includes.
01
A range built for your store.
Pet products across cat care, automated cat care, smart feeding, and specialty. We don't hand over the whole catalogue. We build a range that fits your store.
02
Real market feedback.
Recommendations informed by what customers are actually buying through our own pet storefronts. Not guesswork.
03
Onboarding and product education.
Staff sell-in resources, product training, range planning, and merchandising support. Your team understands what they're selling.
04
Trade terms that work for retail.
30-day terms. No minimum first order. Sample stock available. Onboarding within 14 days.
How it works
From first conversation to first order.
01 · Discovery
We learn your store
A 15-minute call to understand your store, your channel, and your gaps. No mass pitch.
02 · The range
Range proposal
We come back with a range built for your store. Specific products. Specific reasons.
03 · Onboarding
Trade account live
Trade account opened, first order placed, staff trained. Live within 14 days.
04 · Growth
Ongoing partnership
New product previews, sell-through conversations, range refinement. Quarterly check-ins as a minimum.
Ready to open a trade account?
For International Brand Partners
One partner. The right Australian retailers.
If you make good pet products and you're looking at the Australian market, UPP is the partner with the retailer relationships and the category knowledge to place your brand correctly. One commercial relationship instead of five.
Who we work with
Brands that fit the range.
Cat Care & Litter
Quality cat care.
Litter, food, and everyday cat essentials. The repeat-purchase heart of the category, and where we know the customer best.
Automated & Smart
Connected, automated, smart.
Automated litter, smart feeding, monitoring, hydration. A growing part of the Australian pet market.
Specialty Category
Strong overseas. Missing here.
Niche brands with a strong position internationally that haven't yet found a way into Australian retail.
What we provide
What an international brand gets through UPP.
01
Considered placement.
Australian retail partners across pet specialty, lifestyle and online. One partnership covers the channels your brand actually suits.
02
Category expertise.
Around a decade of category-specific knowledge in cat care and well-designed pet products. We know where your brand fits and where it doesn't.
03
Genuine brand stewardship.
We don't warehouse brands. We position them. Product education for buyers and store staff. Merchandising guidance. Range protection.
04
Real market feedback.
Consumer data from our own pet storefronts. Product iteration informed by what Australian customers actually buy and review.
How it works
From first conversation to in-market.
01 · Conversation
Initial call
A first call to understand your brand, your category position, and your Australian ambition.
02 · Fit
Honest assessment
Where your brand fits in the UPP range and where the opportunity sits. We say no when no is the right answer.
03 · Commercials
Agreement
Distribution terms, pricing structure, channel strategy, launch plan.
04 · Launch
Retail placement
We place your brand with the right retailers in the right channels. Buyer presentations, merchandising, education.
05 · Growth
Ongoing performance
Quarterly review of performance, range expansion, product iteration informed by Australian customer feedback.
Ready to bring your brand to Australia?
Pitch a brand · Send a product sample · Schedule an introductory call
Selective on both sides
It works both ways.
UPP is selective about which brands enter the range and which retailers stock it. The conversation starts with whether the fit is real.