The straight answers.

UPP is an Australian pet distributor. We keep a tight range of pet products and place them with Australian retail partners across pet specialty, lifestyle and online.

UPP is a Western Australian business. The registered office is in Fremantle, and trade and operations run out of Waikiki, WA.

2016. UPP was co-founded by Ken MacCormick and Mary Macpherson, who still run the business as Directors.

UPP is founder-led. Ken MacCormick (Director) leads commercial, logistics, supplier agreements, and supply chain. Mary Macpherson (Director) leads sales, process, customer relationships, and operational coordination. Both have been in the business since day one.

Urban Pet Products Pty Ltd. ABN 39 611 971 530.

We keep the range tight. We don't stock everything. We stock what fits. The range is focused on cat care, automated cat care, smart feeding and hydration, and a small specialty selection, and we know those categories well.

Premium cat care, automated cat care, and smart feeding and hydration. The range is chosen to lift the better end of a retailer's pet category, not to compete on commodity.

Yes. We operate Cat Evolution, a direct-to-consumer storefront selling selected products from the range. It works as a listening post for the wholesale side of the business. What customers buy, review, and ask for informs the recommendations we make.

Australian retailers operating in pet specialty, lifestyle, homewares, or online. We work with independents through to chains. The first step is a 15-minute call to assess fit on both sides.

No. UPP trade accounts have no minimum first order. We build the first order around the products that best fit your channel.

Standard trade terms are 30 days. Specific accounts may negotiate alternative terms once volume and history are established.

Most retailers are live within 14 days of the discovery call. That includes range planning, account setup, initial order, and staff sell-in resources.

Yes. Sample stock is available for retailers who want to assess products before placing the first order. Specific terms confirmed during the discovery call.

Yes. Product education, merchandising guidance, and brand storytelling resources are part of standard onboarding. Particularly useful for automated cat care, where customers ask detailed questions on the floor.

Pet specialty (independents and chains), lifestyle retail, and online marketplaces around Australia.

Nothing. Opening a trade account is free. Standard terms are 30 days from invoice, no minimum first order, and sample stock available on request.

Monday to Friday, 9am to 5pm Australian Western Standard Time. Trade enquiries are typically answered within one business day.

No. All UPP-distributed brands are supplied through verified trade accounts only. This protects pricing, brand positioning, and retailer margin across the range.

Cat care (litter and food), automated cat care, smart feeding and hydration, and select specialty pet products. We don't distribute treats or commodity accessories.

A first call. Send a product overview, the international markets you're currently active in, and your Australian ambition. We schedule a 30-minute conversation to assess fit and walk through the opportunity.

We work both exclusive and non-exclusive arrangements. Exclusive distribution is typical for the brands UPP places across multiple channels. Specific commercials are agreed brand by brand.

From first conversation to in-market is typically 90 to 180 days. The time variable is regulatory and logistics, not commercial negotiation. Brands arriving with Australian-compliant packaging, labelling, and electrical certification move fastest.

Yes. Real consumer feedback from our own pet storefronts, sell-through from retail partners, and Australian-specific consumer behaviour. This informs product iteration, range planning, and pricing.

We handle trade marketing, buyer education, merchandising, and channel-specific brand stewardship. Consumer marketing is typically a brand-led investment with UPP-supported execution in Australia. Specific arrangements vary by brand.

We typically agree initial terms of 12 to 24 months, with renewal triggers based on performance milestones. We're selective about which brands we take on. The expectation is a multi-year build.

UPP is Australian-focused. We do not operate as a multi-territory distributor.

Trade and operations are based in Waikiki, Western Australia. Orders ship nationally to Australian retail partners.

Standard trade orders ship within 2 business days of order confirmation, subject to stock availability.

Damaged or defective stock is replaced or credited. Notify UPP within 7 days of delivery with photographs and order reference. Specific terms confirmed in the trade account agreement.

Backorders are managed actively. Trade accounts receive notification of stock availability changes and estimated re-stock dates. UPP holds stock against confirmed forecast for larger retail partners.

Yes. Trade pricing changes are notified to all active accounts no less than 30 days in advance.

Drop-shipping is available on selected products and channels. We confirm category and brand eligibility during the trade account discovery call, alongside commercial terms.

Sell-through performance for stocked products, category trend reporting, new product previews, and Australian-specific consumer feedback. Frequency depends on account size and channel.