About Urban Pet Products

An Australian pet distributor that actually knows pets.

UPP keeps a tight range of pet products and helps Australian retailers stock them well. We work with the brands we genuinely rate, and the retailers ready to put those products on a shelf. Founder-run since 2016.

01 · Why we exist

Good products didn't have an easy way onto Australian shelves.

A lot of the bigger Australian distributors are built around food and commodity accessories. Better-made, better-designed products often couldn't find a way in. International brands struggled to get a foothold, and retailers couldn't find the products their customers were asking for.

UPP works in that gap. We bring in the products. We place them with the retailers they suit. We support the buyers, the staff, and the sell-through. We keep the range tight on purpose.

What we do

Three things, done properly.

Choose the range.

Pet products selected for quality, design, and how well they actually sell. If we wouldn't use it, we don't stock it.

Place them with the right retailers.

Australian retail partners across pet specialty, lifestyle and online. We match the product to the store.

Support the sell-through.

Onboarding, range planning, product education, and real feedback from our own pet storefronts.

What we're building

Mission. Vision. Essence.

Mission

Bring pet products worth stocking to Australian retail.

We keep the range tight. Every product earns its place on quality, design, and whether it actually sells.

Vision

A trusted name in pet across Australia.

Building a pet distribution business retailers and brands want to keep working with, one good decision at a time.

Essence

We know pets, and we know Australian retail.

UPP sits between two worlds: brands making genuinely good pet products, and Australian retailers and owners who want access to them.

How we work

The way UPP shows up.

A few principles that shape every product decision, every retailer conversation, and everything on the shelf.

We know the category.

Around a decade inside Australian pet retail. The buyers, the shelf, the customer. We bring experience, not guesswork.

We keep the range tight.

A short list of products that earn their place. Nothing stocked just to fill a gap.

We back what we sell.

Quality pet care and design-led product. The things customers are already asking for, ready for the shelves that want them.

Premium without the pretence.

Warm, direct, easy to work with. The seriousness is in the work, not the posture.

02 · The D2C side

We sell direct too, and we listen.

UPP also runs consumer storefronts, primarily Cat Evolution, selling selected products from the range direct to Australian pet owners. They double as listening posts for the wholesale side of the business.

What customers buy, what they review, what they return, and what they ask for next. That feedback shapes the recommendations we make to our trade partners.

It's a genuinely useful edge, and one of the reasons retailers trust our recommendations.

The people behind UPP

Built by people who live in the work.

Urban Pet Products was founded by Ken MacCormick and Mary Macpherson in 2016 on a simple idea: Australian retail hadn't kept pace with where good pet products were heading, and the gap needed a dedicated pet distributor to close it. That idea still runs the business today.

Ken MacCormick

Director & Co-Founder

Ken brings more than 20 years across commercial, logistics, and technology to UPP. Business development, supplier agreements, contract negotiation, project delivery, and supply chain. Since co-founding UPP in 2016, his focus has been sourcing the right products, securing reliable supplier partnerships, negotiating commercial terms that work, and building the logistics layer that gets retailers and buying teams to the product at the right price.

Mary Macpherson

Director & Co-Founder

Mary brings a sales, process, and customer relationship background to UPP, with deep product knowledge and a practical end-user perspective. She works closely with retailers, suppliers, and customers to keep the range commercially relevant, easy to understand, and aligned with what the market actually wants. Communication, operational coordination, and process improvement run through everything she touches.

Work with UPP

Two ways into the range.

Australian retailers open a trade account. International brands bring their range to Australia through one partner.

Open a Trade Account → Distribute in Australia