Privacy Policy.

1. Who we are

In this Privacy Policy, "UPP", "we", "our", and "us" refer to [TBC: legal trading entity, e.g. Urban Pet Products Pty Ltd, ACN XXX XXX XXX]. Our registered office is at [TBC: registered address in Western Australia]. We can be contacted at [TBC: privacy contact email, e.g. privacy@urbanpetproducts.com.au].

2. What personal information we collect

Depending on your interaction with us, we may collect the following personal information:

• Your name, business name, ABN, role, email address, phone number, and postal address.
• Details about the business you operate (for trade enquiries) or the brand you represent (for brand partnership enquiries).
• Information you provide through forms on our website, by email, by phone, or in person.
• Records of your communications with us.
• Technical information collected automatically when you visit our website, including IP address, browser type, device information, pages visited, and referral source.

We do not collect sensitive information unless you actively provide it.

3. How we collect personal information

We collect personal information directly from you when you submit a form on our website, contact us by email or phone, attend a trade event we host or attend, open a trade account, or enter into a commercial agreement with us.

We also collect technical information through cookies and analytics tools when you visit our website. See our Cookie Policy for detail.

4. Why we collect personal information

We use personal information to:

• Respond to your enquiries and provide the information or services you request.
• Assess fit for trade accounts or brand partnership.
• Manage commercial relationships with retailers and brand partners.
• Send relevant trade communications, newsletters, and category updates.
• Comply with legal obligations, including tax, accounting, and consumer law requirements.
• Operate, improve, and secure our website.

5. Who we share personal information with

We share personal information with:

• Our employees and contractors who need access to fulfil their role.
• Third-party service providers who help us operate the business, including email platforms, customer relationship management systems, payment processors, logistics partners, and IT providers.
• Brand partners where necessary to facilitate trade between you and them, with your consent.
• Legal, accounting, and professional advisers under confidentiality.
• Law enforcement and regulators where required by law.

We do not sell personal information to third parties.

6. How we store and protect personal information

We store personal information on secure systems hosted within Australia and through reputable international cloud providers operating to recognised security standards. We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

7. Direct marketing

We send direct marketing communications, including newsletters and trade updates, in line with the Spam Act 2003. You can unsubscribe at any time using the link in any marketing email we send, or by contacting us directly. We honour unsubscribe requests within five business days.

8. Cookies and analytics

We use cookies and analytics tools on our website. See our separate Cookie Policy for full detail.

9. Your rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of any personal information that is inaccurate, incomplete, or out of date.
• Lodge a complaint about how we handle your personal information.

To exercise any of these rights, contact us at [TBC: privacy contact email]. We will respond within 30 days.

10. International data transfers

Some of our service providers operate outside Australia, including in the United States and the European Union. Where personal information is transferred internationally, we take reasonable steps to ensure recipients handle it consistently with the Australian Privacy Principles.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The current version is always published on our website with the date of last update at the top.

12. Contact and complaints

For privacy queries or complaints, contact us at [TBC: privacy email] or by post at [TBC: postal address]. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.