Urban Pet Products keeps a tight range of pet brands across cat care, smart feeding and hydration. We don't stock everything. We stock what fits.
The range is built one decision at a time. Every brand we take on clears four simple tests.
The product has to do its job well and stand out for the right reasons. We don't add another bowl to a shelf full of bowls.
Quality products with margin that rewards retailers for the shelf space. Commodity pricing is somebody else's business.
The product has to hold up next to the rest of a well-considered Australian home. On the box, on the shelf, and in use.
We look for products customers are already asking for, and we sell direct ourselves to see it firsthand. We don't bet retailer shelves on a hunch.
A featured selection of the brands UPP represents in Australia. The list below shows the brand lines currently active on our wholesale price list. Full catalogue available to verified trade accounts on request.
Plant-based clumping litter made from corn and cassava with no additives. Super low dust, firm scoopable clumps, and tested for automatic Litter-Robots.
Automated, self-cleaning litter boxes. UPP is the sole Australian distributor for Whisker, and has been for over ten years.
A considered premium cat food range built for Australian pet retail. Quality formulation, considered packaging, and the repeat purchase that keeps customers coming back.
UPP's own-brand clay clumping litter, sourced and packaged for the Australian market. Strong clumping, reliable odour control, and the repeat purchase that keeps customers coming back. Sold direct through our consumer storefront and available wholesale to qualified retailers.
The range is organised into three core categories, each one a place UPP knows well and stocks with real depth.
Quality cat litter and food, plus our own Cat Evolution range. The repeat-purchase products customers come back for.
Litter-Robot™, smart feeders, UV hydration. Led by the Litter-Robot™, which we've distributed in Australia for over ten years.
PetWant and XCHO. Everyday-care feeders and fountains that earn repeat purchases.
Quality products carry healthy margin. Stocking UPP brands lifts the margin profile of the pet category without competing on price.
Brands many competitors don't carry. UPP products help a shelf feel like a destination, not a transaction.
Real feedback from our own pet storefronts. Onboarding, range planning, and staff sell-in resources from a partner who knows the category.
If you make good pet products and you're looking at the Australian market, UPP is a partner who knows the category, the retailers, and where a brand like yours can fit.
One conversation. One commercial relationship. Placement across the pet specialty, lifestyle and online retailers your brand suits.
Distribute in AustraliaTrade buyer, brand partner, or somewhere in between. The conversation starts the same way.
